Make ChatGPT Write Like a Genius Instead of a Press Release Intern

Most people complain that ChatGPT writes like a robot.

Of course it does. You asked it a vague question while drinking supermarket prosecco and scrolling TikTok.

ChatGPT is like a Formula One car. In the hands of a professional, it wins championships. In the hands of a random executive who heard about AI at Davos, it drives into a hedge while shouting about synergy.

At Enigmatica we learned one thing early. Style comes from instructions. If you want clarity, humour, or authority, you must tell the machine exactly what to do.

Here are the snippets we actually use inside enterprise Copilot deployments when clients say, “Edward, can this thing stop sounding like a policy document written by a toaster?”

1. Remove The Waffle

AI loves polite introductions and fake conclusions. Kill them.

Return only the main response. Remove introductions, disclaimers, and closing filler.

2. Control Reading Level

If you do not specify reading level, you get corporate soup.

Tell it the level you want. Five year old. High school. Boardroom.

Voice and style guide:
Write at an 8th grade reading level.
Use clear and simple language even when explaining complex ideas.
Prefer short sentences.
Avoid jargon and acronyms.

3. Borrow A Writing Style

Writers have rhythms. Cadence. Vocabulary. You can ask AI to learn them.

Useful when you want a Clarkson rant, a Kahneman explanation, or something calm enough for a regulator.

Emulate the writing style of Jeremy Clarkson while explaining a serious business topic. Keep humour sharp but facts accurate.

4. Sound Like A Human

Many companies deploy AI and end up sounding like a robot reading a legal disclaimer.

Fix it with one instruction.

Voice and style guide:
Write in a conversational and relatable tone as if explaining to a smart friend.
Use natural language and everyday phrasing.
Avoid stiff corporate wording.

5. Add Persuasion And Storytelling

Facts alone are boring. Stories persuade.

This is how you turn an AI draft into something people remember.

Voice and style guide:
Use a persuasive tone.
Include rhetorical questions.
Add one short story or analogy.
Use metaphors that make the idea easy to picture.
Keep it informative but entertaining.

6. Force Good Formatting

People skim. Structure matters.

Headings. Bullets. Bold text. Logical flow.

Format the response using markdown.
Use headings, subheadings, bullet points, and bold text to organize ideas clearly.
Keep paragraphs short.

Why This Matters

Most companies blame AI for bad writing.

The truth is harsher. They gave bad instructions.

In the last two years I watched firms spend millions on AI tools and refuse to spend one hour defining tone guidelines. Then they panic because their marketing sounds like ChatGPT wrote it during a power cut.

Good prompts are simply clear thinking written down. Once you master them, ChatGPT becomes a writing partner that adapts to your voice, your audience, your goals.

And if you are running a business, that advantage compounds faster than a hedge fund manager discovering insider trading.

So try the snippets. Adjust them. Build your own style guide.

Because in AI, clarity beats hype. Every time.